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Bob is a mechanic at Ride-On bike shop in Vancouver and downplays the fact that his is a ripping BMX rider with several previous sponsors. Bob took the Norco built Ltd. Edition Chromoly frameset and stripped it of its paint for the raw look. Bob then dialed in his ride from scratch using GT Rhythm hubs, Rhino Lite rims, GT 3 piece tubular cranks, Redline cruiser bars, TNT stem, Brooks B17 saddle, Avid brakes, Kooka levers, Mavic headset and Nokia all weather slick tires, which his BMX buddies teased him about due to the fancy engraved tread design.